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Building on its tremendous success last year, in June we saw 'the BIG recycle 2005'. Recoup are leading the promotion of plastics recycling to consumers as the 'plastics' partner and co-founder of the national Big Recycle campaign. Not only have Recoup contributed to the concept and planning of the BIG recycle, they have sponsored both the 2004 and current campaign.
"We could more than double current household plastic recycling rates simply if more people used their existing collection facilities. We have backed the Big Recycle to provide a national focus on changing the public's recycling habits and getting more plastic bottles recycled as a result" says Andrew Simmons, CEO of Recoup.
Last year's BIG Recycle generated almost £1m of media coverage throughout the UK. A week of promotional events launched this year's campaign including press, television and radio features to encourage the public to use their recycling facilities - including those for plastic bottles. The campaign for 2005 has topped 2004, with £1.7m of media coverage across the UK which generated a staggering 89 million opportunities to see. With the UK population at an estimated 59 million, this campaign has potentially reached everyone and since 'recycling' is relevant to us all, this has to be judged as a great success.
This year four times Olympic Champion Sir Matthew Pinsent is the 'face' of the BIG Recycle, spearheading lots of publicity to boost recycling throughout the UK. Matthew has been joined by Channel 4's Property Ladder host Sarah Beeny to show people just how easy it is to recycle.
Recoup has worked across the community, promoting the Big Recycle and co-ordinating opportunities for local site visits to plastics recyclers. These and other activities have achieved great coverage and most importantly increased collection levels.
Working in partnership with key stakeholders, Novelis, Corus, British Glass, CPI, LARAC, WRAP & VALPAK , together with Local Authorities, the Big Recycle continues to gain support and we believe has contributed to increasing 'household' recycling volumes
Plastics recycling remains a key issue for the public, the Big Recycle is an effective and efficient way to get message across - however more still needs to be done so people understand what plastic can be recycled and where.
For further information on the BIG recycle visit http://www.recyclenow.com/the_big_recycle/index.html
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